Thaifex – World of Food Asia is a one-stop shop for all
in the industry covering all areas of food production
from food & beverage products to food catering &
hospitality services to food technology to retail &
franchise. It is modelled after the world’s largest food
and beverage trade fair – ANUGA in Cologne, Germany.
Since 2004, Thaifex – World of Food Asia has been
expanding by approximately 46% in terms of exhibitor
numbers and is now recognized by the global food and
beverage industry as a key trade event in Southeast Asia.
Michael Gerling, CEO, Food Retail Association (BVL),
Germany commented during his last visit, “The wide range
of Asian food products presented at Thaifex would
perfectly match with current European trends towards
convenience and healthy food.”
Growing international representation
A
record number of 14 international group pavilions will
be present at Thaifex – World of Food Asia 2010
representing Brunei, Cambodia, China, Japan, Korea,
Laos, Myanmar, The Netherlands, The Philippines,
Singapore, Taiwan and USA. Independent exhibitors from
Germany, Turkey and Switzerland have come together to
form a Europe pavilion.
The Malaysian presence has nearly doubled this year,
with 27 exhibitors taking up over 300 sqm. Korea and
Taiwan are represented by not one but two group
pavilions each, led by two separate trade associations.
Korea is represented for the first time by Korea Dairy
Industry Association and the other new Taiwan pavilion
is brought in by Taiwan FGMP Development Association.
The Singapore pavilion has also made a return after a
few years of absence and will be presenting 10
exhibitors.
The presence of these pavilions reinforces the
industry’s choice for Thaifex – World of Food Asia as
the number one food and beverage trade fair in Southeast
Asia.
Promoting and recognizing creativity and innovation
A
new culinary competition for local professional chefs
will be held as part of the trade fair, in addition to
industry seminars which are organized each year. Besides
providing a platform to showcase the best of local
culinary expertise, the competition is an additional
avenue for exhibitors to present their products. The
list of sponsors and supporters include Seven Five
Distributor, Thailand Sopexa and The Workwear Co. Ltd.
For the first time, a “Best Value Awards for Creative
Food Products in Asia” contest is organized for
participating exhibitors. This new special activity of
Thaifex – World of Food Asia aims to recognise the
spirit of innovation within the industry. It raises the
profile of products that are outstanding in their
innovation, health, packaging, convenience,
environment-friendliness and taste. Six winners will be
selected before the trade fair and their entry products
will be on display during the event. An overall champion
will be voted by visitors and the judging panel onsite.
Expanding exhibit profile to include World of Halal
World of Halal is held for the first time to complement
Thaifex – World of Food Asia and covers various aspects
of the industry, food & beverage, cosmetics &
pharmaceuticals, tourism & hospitality, logistics and
food technology & catering. Around 100 halal product
suppliers and manufacturers will be showcasing their
latest products and technology at the combined fairs.
The global Halal industry has an estimated net worth of
US$2.1 trillion. This burgeoning market is expected to
surge with the increase in consumer awareness and demand.
No other place in the world has seen a bigger halal
market growth than in Southeast Asia and World of Halal
offers a platform for trade, networking and education to
meet this market demand.
In addition to the trade fair, a regional halal
conference will serve as a separate avenue for
networking and discussions. Participants can discover
the keys to this complex but lucrative halal market and
unlock its potential through two Halal conferences,
‘Digitalizing Halal Science toward Global Business’
organized by The Halal Science Center Chulalongkorn
University and ‘World of Halal Conference’ organized by
Koelnmesse Pte Ltd.
Thaifex – World of Food Asia
is organized annually by Koelnmesse Pte Ltd, Department
of Promotion Thailand and Thai Chamber of Commerce.
Thaifex – World of Food Asia will be held from12 to 16
May 2010 at the Impact Challenger Halls 1-3 in Bangkok,
Thailand. The first three days of the event are reserved
for trade visitors only.
Online registration is now open at
www.worldoffoodasia.com.
